The Rock's Potential New Show...A Potential Opportunity for Fit Female Talent?!

For those that have followed bodybuilding, one of the biggest supporters of the industry is one of the biggest names in Hollywood and wrestling history, Dwayne "The Rock" Johnson. While he has never stepped on a bodybuilding stage as a performer, he lives the lifestyle as most people who've seen him can attest to that. Announced today on his social media accounts, which has MILLIONS (AND MILLIONS!!) of Rock fans (and followers), his productions Seven Buck Productions (along with Flynn Pictures Company) has sold a script to USA Network (home of Suits, Royal Pains, Mr. Robot, WWE Raw and WWE Smackdown Live) for a one-hour original series called Muscle Beach.

BIG NEWS: Our @sevenbucksprod along with our producing partner Beau Flynn's @flynnpictureco sell a script titled "MUSCLE BEACH" to USA Network! Written by Jeremiah Friedman and Nick Palmer. An original hour long drama series who's found the perfect home at USA - a network who's been on fire with their brilliant dramatic television. "Muscle Beach" is set in a legendary bodybuilding gym in 1980's Venice Beach where a colorful tribe of lost souls struggle to reinvent themselves by bench-pressing their way to a bigger, better American dream, no matter what the cost. As the series explores the body obsessed fitness movement that took the nation by storm during the supersized Reagan 80's, the excess of the era and the many temptations of Los Angeles will expose the dark side of chasing dreams. 

As a kid growing up in the 80's it's exciting to produce a series that stays true to our brand and dig deep into an iconic time in bodybuilding and unique Venice Beach culture - the 80's. 

The 80's was a crazy time in Venice Beach with many lost souls. A very crazy time... #SevenBucksProds #FlynnPictures #USANetwork #OriginalDramaSeries #MuscleBeach

BIG NEWS: Our @sevenbucksprod along with our producing partner Beau Flynn's @flynnpictureco sell a script titled "MUSCLE BEACH" to USA Network! Written by Jeremiah Friedman and Nick Palmer. An original hour long drama series who's found the perfect home at USA - a network who's been on fire with their brilliant dramatic television. “Muscle Beach” is set in a legendary bodybuilding gym in 1980’s Venice Beach where a colorful tribe of lost souls struggle to reinvent themselves by bench-pressing their way to a bigger, better American dream, no matter what the cost. As the series explores the body obsessed fitness movement that took the nation by storm during the supersized Reagan 80's, the excess of the era and the many temptations of Los Angeles will expose the dark side of chasing dreams. As a kid growing up in the 80's it's exciting to produce a series that stays true to our brand and dig deep into an iconic time in bodybuilding and unique Venice Beach culture - the 80's. The 80's was a crazy time in Venice Beach with many lost souls. A very crazy time... #SevenBucksProds #FlynnPictures #USANetwork #OriginalDramaSeries #MuscleBeach

A photo posted by therock (@therock) on Jul 20, 2016 at 10:30am PDT

Assuming this does get picked up by USA Network, how cool would it be to see some women from the fitness industry not only have cameos but be a part of this show as actual cast members! Now, of course the only divisions that existed back in the 1980s were men's and women's bodybuilding, but still the thought of a show being on a network such as the USA Network would be huge for the bodybuilding industry and give some people a well-deserve platform to showcase that they are much more than people who lift. I mean think about it...Nicole Wilkins, Erin Stern, Wendy Fortino, Amanda Kuclo, Tina Nguyen, Latorya Watts, Juliana Malacarne, Dana Linn Bailey, Ashley Kaltwasser (just to name a few)...on NATIONAL TELEVISION?!?! Imagine how many new eyes will be on the bodybuilding world should this come to fruition! With the Rock being involved, it's almost guaranteed that new eyes will watch just out of curiousity, and that in turn will lead to more fans knowing who these women and men are. It worked for American Gladiators, it worked for WWE, why can't it work with one of the hardest-working men in Hollywood?  

We will definitely be keeping up with this news and keeping you all informed on what could go down. Assuming this does happen and women are involved (I would be shocked in they weren't in some capacity), who would YOU like to see be part of Muscle Beach? Email us at fitgemsnation@gmail.com, send us a Facebook message, send us a tweet, or leave a comment below.