Why Competitors Need to Invest in Social Media and Social Media Advisors

Tuesday, March 6, 2012

Let's face it, people. We are in the age of social media, and this is going beyond the internet and making your own website. More and more people are using smartphones to keep up with news and posting their own news. Twitter, Facebook, Foursquare, Google Plus, Youtube...it's crazy how far social media has become over a short span of time. Crazy...but at the same time, not too surprising. It's quick, easy, and in many cases, FREE to use.

As you might have heard over and over and over (if you're a competitor reading this), just competing isn't good enough for you to get yourself notice. You need to get yourself out there and show off your brand. Bottom line, that's what it's come down to in order to make people see you as someone other than "that girl". There are too many of those in the industry as is.  You wonder why Monica Brant, Ava Cowan, Dana Linn Bailey, Erin Stern, and Nicole Wilkins (among others) as well are as big of names as they are? They do more than just compete, they put their "brand" out there for the world to see. They make others CARE about them. Jennifer Nicole Lee, Jamie Eason, and Brittany Beede don't compete, but they use social media to further advance their brand and are among the biggest names in fitness today, and a lot of it has to do with the power of social media.

But, some of you are probably wondering, "Uhh...I don't have the time to mess with that stuff". And quite frankly, most of you don't. You are too busy getting ready for competition and taking care of your own lives, which is very understanable. That why I suggest you find someone you can trust and enlist in getting a social media advisor, someone who can overlook your social media outlets while you go and do your thing. FitGems is currently working with IFBB Pro Christine Pomponio-Pate in furthering her brand by working on her Facebook fan page, Twitter account, and Youtube page.

Don't get this post twisted about social media awareness meaning the same thing as competition success, because it DOESN'T. You can have the most followers on Twitter, the most "likes" on Facebook, the most views on Youtube, etc, that doesn't mean squat when it comes to competition. All that matters then is what you bring to the stage ON THAT DAY (or that weekend). Social media just helps get your name around and will help you in your career, not guarantee you a title or in the top 5 of a contest. That's not happening. Keep that in mind.

If you are thinking about doing SOME form of social media (setting up a Facebook fan page, Twitter account, Youtube channel, blog, Tumblr, etc.), but need some assistance, email me at admin@fitgemsnation.net and I will help you out however I can.

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