Saturday, June 1, 2013

Fox Sports One and the Bodybuilding/Fitness World...Could It Happen?

For those that are sports fanatics, a new multi-sports channel called Fox Sports One will be launched on August 17 of this year. This is a big thing as it will give sports-news juggernaut ESPN a run for their money. Currently, the main sports that will be part of Fox Sports One are college basketball and football, MLB (in 2014), NASCAR, NFL (ancillary programs), soccer and UFC.

Photo credit: Fox Sports MSN website

On that note, FitGems was thinking...can Fox Sports One eventually be a future home for our sport? ESPN used to be the home of bodybuilding events. A lot of you can recall the days that the Fitness America Pageant was broadcast on ESPN2 and for some, it launched their careers in a big way. I owe them a reason  for me even FINDING OUT about the sport of bodybuilding. But sadly, that's no longer the case on ESPN and I highly doubt they will ever show events like that again...not at long as spelling bees and hot dog eating contests are telecast on there. That, and more OPINIONATED material rather than actual sports news and sporting events.

Fox Sports One has the opportunity to truly become an alternative to ESPN by broadcasting some of the events of the bodybuilding world such as the Arnold, Olympia, and Nationals. The market seems to be out there. I mean, people watch "crap" (and I'm using it the nicest way I humanly can) such as Honey Boo Boo and the Kardashians on a weekly basis, so why not? There are crazier things on TV...things that get big ratings, BTW. And if it can't be a cable network, maybe make it an online channel for apps or something. It seems like with the emergence of divisions that are less about size and more about a more attainable look (bikini division, I'm looking right at you) now would be a great time to truly take this sport to a mainstream level in terms of exposure.

What do you think? Should Fox Sports One look into having bodybuilding (and by that, I mean all the divisions) on their upcoming channel, or even with the more "mainstream-look" divisions, the sport is too "cult-like" for mainstream television? Comment below or leave a comment at our Facebook fan page at

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